Our Work

Building the Ultimate Wrestling Hub.

We partnered with Cultaholic to redesign their website, enhancing performance, user experience, and engagement for their growing fanbase.

Cultaholic

Client

Social

Sector

Web app

Product

2024

Year

Cultaholic website screenshot on red background

IDENTIFYING THE PROBLEM

A Platform Fit for Wrestling Fans.

Cultaholic has established itself as a leading platform for wrestling enthusiasts, providing daily news, in-depth articles, quizzes, and video content covering WWE, AEW, and beyond. With over 1 million annual users, 25+ new articles added daily, and a YouTube presence generating over 1,000 videos per year, Cultaholic needed a robust and scalable website to support its growing content demands.


The previous website struggled with performance, content management, and user engagement, making it difficult for Cultaholic to maintain its fast-paced publishing schedule. They required a modern CMS to streamline content creation, enhanced SEO to drive traffic, and new interactive features such as quizzes and trending news to keep fans engaged. The challenge was to migrate all existing content, introduce a more flexible system, and deliver a faster, more intuitive experience without disrupting the site’s ad revenue or search rankings.

Cultaholic website on macbook
People at a boxing event
Cultaholic podcast
A person using the cultaholic website on an ipad
Deploy Notification Icon
Cultaholic website icons
1m+ Annual users
25+Articles added per day
1.7mWeekly WWE Viewership
CRAFTING THE SOLUTION

A Wrestling Platform Worthy of the Main Event.

To meet Cultaholic’s goals, we designed and developed a brand-new website with a high-performance architecture that could support their vast content library and growing audience. Using Payload CMS, we created a flexible and scalable platform, allowing Cultaholic to easily manage posts, quizzes, and videos while ensuring the website remained fast, structured, and SEO-friendly.

Cultaholic web page screenshotCultaholic website pageCultaholic website pageCultaholic website iconsCultaholic QuizzesCultaholic website page

What was

Success for Cultaholic?.

  • Faster load times and improved mobile performance, optimised for their 90% mobile audience.
  • A streamlined user experience, making navigation smooth on both desktop and mobile.
  • Enhanced SEO performance, driving increased organic traffic.
  • Real-time analytics, providing insights into user engagement and content popularity.
  • Increased user interaction, with quizzes, trending news, and article highlights.


The result? A highly responsive and engaging platform that cements Cultaholic’s reputation as the go-to destination for wrestling content.

Key features for

Cultaholic.

  • Payload CMS integration for a flexible and scalable content management system.
  • Trending news module, dynamically updating based on real-time engagement.
  • Interactive quizzes, articles, and blogs, boosting fan interaction.
  • Structured tagging and categorisation, improving content discovery.
  • SEO-optimised framework, increasing search rankings and visibility.
  • Image optimisation, enhancing responsiveness across all devices.
  • Light and dark mode, allowing users to customise their experience.

In reflection

Testimonial.

"I couldn't praise the development team enough; they were fantastic. On the other hand, the design team factored in all of the features we wanted to bring over from the old website or introduce on the new website. Arch added little flourishes to the new site, which we hadn't asked for, but made the UX more enjoyable and kept users coming back to the website. Across the board, Arch was fantastic, exceeding our expectations in design and development."

Adam Pacitti, MD, Cultaholic

Work with us sample 13 Mar

Work with us.

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