Building the Ultimate Wrestling Hub.
We partnered with Cultaholic to redesign their website, enhancing performance, user experience, and engagement for their growing fanbase.
Client
Cultaholic
Sector
Social
Product
Web app
Year
2024
A Platform Fit for Wrestling Fans.
Cultaholic has established itself as a leading platform for wrestling enthusiasts, providing daily news, in-depth articles, quizzes, and video content covering WWE, AEW, and beyond. With over 1 million annual users, 25+ new articles added daily, and a YouTube presence generating over 1,000 videos per year, Cultaholic needed a robust and scalable website to support its growing content demands.
The previous website struggled with performance, content management, and user engagement, making it difficult for Cultaholic to maintain its fast-paced publishing schedule. They required a modern CMS to streamline content creation, enhanced SEO to drive traffic, and new interactive features such as quizzes and trending news to keep fans engaged. The challenge was to migrate all existing content, introduce a more flexible system, and deliver a faster, more intuitive experience without disrupting the site’s ad revenue or search rankings.
1m+
Annual users
25+
Articles added
per day
1.7m
Weekly WWE
Viewwership
A Wrestling Platform Worthy of the Main Event.
To meet Cultaholic’s goals, we designed and developed a brand-new website with a high-performance architecture that could support their vast content library and growing audience. Using Payload CMS, we created a flexible and scalable platform, allowing Cultaholic to easily manage posts, quizzes, and videos while ensuring the website remained fast, structured, and SEO-friendly.
A Wrestling Platform Worthy of the Main Event.
To meet Cultaholic’s goals, we designed and developed a brand-new website with a high-performance architecture that could support their vast content library and growing audience. Using Payload CMS, we created a flexible and scalable platform, allowing Cultaholic to easily manage posts, quizzes, and videos while ensuring the website remained fast, structured, and SEO-friendly.
Success for Cultaholic?.
- Faster load times and improved mobile performance, optimised for their 90% mobile audience.
- A streamlined user experience, making navigation smooth on both desktop and mobile.
- Enhanced SEO performance, driving increased organic traffic.
- Real-time analytics, providing insights into user engagement and content popularity.
- Increased user interaction, with quizzes, trending news, and article highlights.
The result? A highly responsive and engaging platform that cements Cultaholic’s reputation as the go-to destination for wrestling content.
Cultaholic.
- Payload CMS integration for a flexible and scalable content management system.
- Trending news module, dynamically updating based on real-time engagement.
- Interactive quizzes, articles, and blogs, boosting fan interaction.
- Structured tagging and categorisation, improving content discovery.
- SEO-optimised framework, increasing search rankings and visibility.
- Image optimisation, enhancing responsiveness across all devices.
- Light and dark mode, allowing users to customise their experience.
Testimonial.
"I couldn't praise the development team enough; they were fantastic. On the other hand, the design team factored in all of the features we wanted to bring over from the old website or introduce on the new website. Arch added little flourishes to the new site, which we hadn't asked for, but made the UX more enjoyable and kept users coming back to the website. Across the board, Arch was fantastic, exceeding our expectations in design and development."
Adam Pacitti, MD, Cultaholic
